Furble, a new Canadian-built platform to safely and legally fill pet prescriptions online, along with food and wellness products, has officially launched nationwide.
With 50% of Canadian pet owners skipping vet visits due to rising costs, Furble said it helps close the gap by connecting pet parents to licensed community pharmacies for affordable, convenient care delivered right to their door.
Founded by a team of experts in veterinary medicine, pharmacy, and healthcare, Furble was built to fix a problem Canadians have been facing for far too long: accessing affordable pet care. While e-commerce has transformed nearly everything Canadians buy, pet parents still had no trusted homegrown platform to fill prescriptions online legally and safely, it said.
Furble said it changes that – delivering prescriptions, food, and wellness products straight to owners’ doors while supporting veterinarians, and giving pet parents confidence that their pets are getting the care they deserve.
“As a long-time pet parent, I know how much our animals mean to us, and I’ve always been passionate about improving how we care for them,” said Lisa MacIntyre-Smith, CEO of Furble. “That’s what inspired Furble: to create an accessible and affordable, Canadian-built platform so families don’t have to choose between essential vet visits and the prescriptions and products their pets rely on. Every order supports pets getting the care they deserve while giving back to animals in need, driving real change for families and veterinarians across Canada.”
How Does Furble Work?
After their veterinarian recommends a medication for their pet, pet parents can visit Furble to compare products, view transparent pricing, and select fulfillment options. Their veterinarian would then send their pet’s prescription to one of Furble’s licensed pharmacy partners, who would then process and deliver the order directly to the pet parent’s door, making care more efficient and accessible for pets and their families while supporting every step of a pet’s health journey, explained the company.
A portion of profit supports Canadian animal charities, and the Furble team further gives back to the community by regularly volunteering with these organizations, creating a ripple effect that strengthens not just individual families but the wider community of pets, caregivers, and veterinary professionals across Canada, it added.
MacIntyre-Smith said rising costs are reshaping how Canadians care for their pets as nearly 50% of Canadian pet parents report skipping or avoiding vet visits due to financial concerns, highlighting how inflation and economic concerns are influencing decisions about essential care.
“Pet owners are increasingly prioritizing convenience, value and affordability when purchasing pet products and services, especially for prescriptions and specialized items,” she said.
“Furble, the Canadian-built e-commerce platform, addresses this gap by offering vet-approved medications, food, and wellness products online, delivered directly to consumers’ homes. By combining accessibility with cost transparency, Furble gives pet parents an alternative to traditional clinic-based purchases while supporting veterinarians and local pharmacies.”
She said accessing essential pet prescriptions, supplements and wellness products can be complicated, time-consuming, and expensive. Limited availability, inconsistent pricing, distance and time constraints can make managing a pet’s health stressful, especially for pets with chronic conditions or special dietary needs.
“This, alongside rising costs, is forcing families to make tough trade-offs that can impact their pets’ health. Furble partners with licensed Canadian pharmacies and veterinarians to simplify access while ensuring regulatory compliance, clinical oversight, product quality and safety. This Canadian-owned model ensures pet parents have reliable, consistent, and safe options while supporting local communities,” she added.
Furble’s ecommerce model improves accessibility, affordability, and trust in online pet care, said MacIntyre-Smith.
“Furble solves these challenges by connecting pet parents to licensed Canadian pharmacies, allowing prescriptions to be safely filled online, in accordance with all industry regulations. Orders, including medications, food and wellness products, are delivered directly to the door, improving accessibility and convenience,” she noted.
“With transparent pricing, veterinary-prescribed products, and licensed pharmacists overseeing medication dispensing, Furble provides a trusted, affordable and convenient way for families to keep their pets healthy. By complementing existing veterinary services rather than replacing them, Furble positions itself as a community-driven solution in Canada’s growing digital pet care market.”
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