Shapermint has launched its Shapermint Core collection at Walmart Canada, expanding its retail presence into more than 270 locations across the country.
The move marks the Canadian debut of the brand’s most popular size-inclusive shapewear styles, following its initial rollout in the United States. The company said the expansion supports its goal of making its comfort-focused products more accessible to customers worldwide.
“Our launch into Walmart Canada reflects our mission to make comfort and confidence universally accessible,” said Massimiliano Tirocchi, co-founder and chief marketing officer of Shapermint. “We’re thrilled to offer Canadian customers in-store access to our bestselling styles that are loved by millions.”
The Shapermint Core collection features seven wardrobe essentials designed for all-day wear. The line includes a wireless shaping bra, high-waisted shaping panty, boyshort, shorts, bodysuit, shaping tights and cami.
“This launch is rooted in what our Canadian customers have told us they want: solutions that feel as good as they look,” said Gabrielle Richards, brand director of Shapermint. “Shapermint Core was designed with inclusivity and real life in mind—to support women, not squeeze them.”
The company said the launch reinforces its mission to reshape the shapewear category by focusing on comfort, affordability and confidence.
Founded in 2018, Shapermint serves more than 12 million customers globally and describes itself as one of North America’s leading size-inclusive shapewear and intimates brands.
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