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Abercrombie & Fitch Co. expands global unified commerce strategy with Nedap partnership

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Nedap, a global leader in item-level inventory visibility, is partnering with retail giant Abercrombie & Fitch Co., a leading global omnichannel specialty retailer of apparel and accessories based in New Albany, Ohio. 

The retailer will see Nedap’s iD Cloud platform implemented across numerous Abercrombie & Fitch stores in North America, Europe, the Middle East, Africa (EMEA) and the Asia-Pacific region (APAC).

Following a successful 15-store pilot, Abercrombie & Fitch Co. began deploying Nedap’s iD Cloud Store solution in June, with full implementation scheduled to be completed later this month. The rollout underscores A&F Co.’s strategic priority to improve omnichannel fulfillment, inventory accuracy and on-shelf product availability, said the retailer.

Lauren Morr
Lauren Morr

“Inventory visibility is crucial to serving our customers seamlessly, both digitally and in-store,” said Lauren Morr, Senior Vice President of Digital Operations at Abercrombie & Fitch Co. “We chose Nedap not only for their innovative and advanced technology, but also because of the dedicated expertise within their iD Cloud community. The partnership enables us to optimize our operations with increased inventory accuracy and visibility.” 

Abercrombie & Fitch Co. said its deployment of iD Cloud Store streamlines essential store processes, including in-store order fulfillment and inventory replenishment from the back-of-house to the front-of-house, enhancing overall productivity. By successfully scaling the software in such a short timeframe, this new strategy will advance omnichannel performance and position Abercrombie & Fitch Co. for long-term success with increased inventory visibility.

Bruno Bakker
Bruno Bakker

“Abercrombie & Fitch Co.’s transformation through the years has been remarkable, and their renewed strength as a business is a testament to bold decisions and clear strategy,” said Bruno Bakker, director of iD Cloud North America at Nedap. “With iD Cloud, they are now taking the next leap forward, elevating their already strong omnichannel capabilities to an entirely new level. Together, we are building a future-proof retail foundation where real-time inventory visibility fuels efficiency, customer satisfaction, and growth worldwide.”

Abercrombie & Fitch Co. operates iconic brands including Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and YPB.

Nedap is a global leader in item-level inventory visibility for retail, with over 20,000 stores contracted to its iD Cloud platform.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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