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Dr. Phone Fix completes strategic expansion into Atlantic Canada

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Dr. Phone Fix Canada Corporation says it has closed the previously announced acquisition of substantially all the business assets of Geebo Device Repair Inc., a leading mobile-device repair chain operating six retail service locations across Nova Scotia.

“This is a major milestone for Dr. Phone Fix and an important step forward in our national expansion strategy,” said Piyush Sawhney, founder and Chief Executive Officer of Dr. Phone Fix. “With this acquisition, we are officially entering Atlantic Canada with an established regional platform, a strong and loyal customer base, and a dedicated team that will help accelerate our growth coast-to-coast.”

Under the terms of the asset purchase agreement governing the acquisition, Dr. Phone Fix said it has acquired substantially all of Geebo’s business assets, which span six operating stores and one operating facility and include leases that provide optionality for future expansion. The total purchase price consists of a base consideration of $1.35-million, subject to customary adjustments, plus an amount equal to the value of saleable inventory at closing.

Piyush Sawhney
Piyush Sawhney

“Closing this transaction immediately strengthens our national footprint, expands our OEM-certified repair capabilities, enhances insurance-partner relationships and supports our commitment to sustainable device-care practices. With this foundation in place, Dr. Phone Fix is well positioned to scale meaningfully as we advance our goal of expanding from approximately 35 corporate locations to more than 70 stores nationwide within the next 12 to 18 months,” said Sawhney.

Following closing, said the company, Geebo’s team and management will remain with the business to ensure operational continuity and maintain the high standard of service customers have come to expect.

Dr. Phone Fix said it continues to focus on expanding its network of corporate-owned stores across major provinces while pursuing further acquisitions and partnerships to solidify its position as Canada’s leading coast-to-coast device-care and circular-economy brand.

Founded in 2019, the company now operates 41 corporately owned retail locations nationwide.

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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