Kits Eyecare Ltd. a leading vertically integrated eyecare provider, says it had record-breaking results from its Black Friday and Cyber Monday performance, delivering the strongest single week in company history.
KITS said it generated about $5.8 million in revenue during the week of November 25 to December 1st. Glasses ordered exceeded 16,800 pairs, representing 35% growth year-on-year and setting a new unit record and meaningfully surpassing the company’s previous high.
Highlights from the company’s Black Friday and Cyber Monday week include:
- Total sales of over $5.8 million, 22% year-over-year increase.
- Over 16,800 glasses units ordered during Black Friday week, 35% year-over-year increase.
- Repeat customers contributed over 65% of total revenue.
- Marketing spend accounted for approximately 14.3% of total revenue ($831.6K).
“This was a breakthrough week for KITS and for our mission to build a leading consumer eyecare brand in North America,” said Roger Hardy, Co-Founder and CEO of KITS. “More than 16,000 glasses ordered and over $5.8 million in revenue reflect a clear shift – customers want eyecare that puts them first: precise, affordable, delivered fast. Our team executed at every level, and customers across the U.S. and Canada rewarded that work. We’re closing 2025 with real momentum.”
KITS said its November revenue increased about 25% year-over-year, setting a new monthly revenue record. Glasses revenue for November grew approximately 54% year-over-year, reflecting strong customer adoption and the strength of the KITS brand.
The company recently announced plans to expand into its second retail location, expected to open in Toronto in Q1 2026. The space, located on Queen Street West, represents the company’s second retail showroom and follows the strong performance of KITS’ flagship location in Vancouver.
Located in the heart of Toronto, the showroom will feature over 2,500 square feet of blended retail and café space and will feature a full-service onsite optometrist, providing comprehensive exams alongside KITS’ acclaimed eyewear collections. The Toronto location serves as a cornerstone of KITS’ national omni-channel strategy, giving customers across the Greater Toronto Area the opportunity to try on frames in person, pick up online orders, and access same-day service on select prescriptions, said KITS.
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