Starbucks Canada is joining forces with the Breakfast Club of Canada this holiday season to fight hunger nationwide. Starbucks has pledged to donate two school meals for every Grilled Cheese on Sourdough sold in company operated coffeehouses between December 2 and January 5.
Over 23,000 coffeehouses in more than 30 Starbucks markets around the world are participating in the hunger relief campaign with a goal of donating up to 12 million meals to children facing hunger globally, said the company.
“No child in Canada should ever have to start their day hungry,” said Lori Digulla, general manager, Starbucks Canada. “Our role as a community coffeehouse is about more than what we serve – it’s about showing up for the neighbourhoods we’re part of.
“By working with organizations like Breakfast Club of Canada, we can help strengthen school nutrition programs that support children every single day. When Canadians choose a grilled cheese this season, they’re also choosing to make a meaningful difference for kids in their own communities.”
Starbucks said its partnership with Breakfast Club of Canada builds on its long-term commitment to reducing hunger and improving food security in Canadian communities. Through initiatives including Starbucks FoodShare and the Starbucks Capacity Grants, the company said it donates unsold food to local food rescue organizations nationwide and supports investments in food recovery infrastructure and community-led solutions to address long-term food insecurity.
As the community coffeehouse, Starbucks is committed to bringing partners, customers, and local organizations together across Canada to help ensure that more children start their school day nourished and ready to learn, it said.
“We are thankful for Starbucks’ support,” said Tommy Kulczyk, President and Chief Executive Officer at Breakfast Club of Canada. “Contributions like this help us ensure that more children across the country have access to a nutritious breakfast and a positive start to their day.”
Starbucks said it has pledged to donate the value of two school meals to support programs that feed kids around the world through the World Food Programme (WFP) – the global organization part of the United Nations that will distribute meals to international markets through their global school meals program – and in Canada through Breakfast Club of Canada.
“WFP is the world’s largest provider of school meals, reaching more than 20 million children in countries every year. In the classroom, school meals provide children with essential nutrition to stay healthy and focus on their lessons. Outside of the classroom, school meal programs lift children, families and entire communities out of extreme poverty by providing a market for farmers’ produce and creating jobs,” said the company.
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