From February 1 – 28, 357 restaurants across Canada will join Canada Beef’s fourth annual Burger It Forward campaign to address growing food insecurity, supporting local restaurants while raising funds for regional and national food banks.
“We’re thrilled to see such enthusiasm from Canadian restaurants for Burger It Forward this year, with participants and representation from most major cities,” said Kelly Hyde, Director of Consumer Promotions at Canada Beef.
“The need for food banks has doubled in six years, and despite ongoing challenges, Food Banks Canada continues to meet growing demand. Canada Beef is proud to support that effort through Burger It Forward. By eating a Burger It Forward burger this February, Canadians can make a real difference in their communities.”
Officials said each participating restaurant will spotlight a feature burger as part of the Burger It Forward campaign. For every featured burger sold, Canada Beef will donate the equivalent of one meal to Food Banks Canada, up to a maximum of 20,000 meals (based on Food Banks Canada’s meal metric of $1 = two meals). In addition, provincial cattle associations and/or partners will support their local communities through ground beef or cash donations to regional food banks. In Newfoundland, Nova Scotia and New Brunswick, the campaign has partnered exclusively with Irving Big Stop restaurants, featuring all five of its burgers at 15 locations across the Atlantic provinces.
Officials said food bank use is at its highest in Canadian history, with close to 2.2 million visits to food banks this month. Today, one in four Canadians live in a food-insecure household, and nearly 23 per cent of food banks exhaust their supplies before meeting demand.
Visit burgeritforward.ca for more information, including descriptions of all the Burger It Forward burgers, a map of participating restaurants and more.
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