Montreal-based furniture company Cozey is opening its largest retail store to date in Calgary, marking a significant step in its push to expand beyond e-commerce and deepen its physical presence across Canada.
The 5,500-square-foot store at 919 17th Ave. S.W. will open to media and influencers today, followed by a public opening on Feb. 19. The location becomes the company’s third permanent storefront after Toronto and Vancouver, and signals an accelerating bricks-and-mortar strategy the company says is delivering strong traffic and customer engagement.
It is located in the same building as Best Buy.
Founder and chief executive Frédéric Aubé said the Calgary launch reflects both sustained demand for in-person shopping and the company’s growing product assortment. He said Calgary is the highest excitement for any store opening so far.
“Furniture remains a tactile experience,” Aubé said in an interview from Calgary. “You want to see the furniture, you want to test it, you want to sit on it. Now that we’ve got beds and mattresses, you want to lay on them.”
While Cozey built its brand online, Aubé said many customers who ultimately purchase through its website still prefer to visit a store first.
“What we’ve found is lots of customers who are interested in purchasing online still want to try in store before they buy,” he said. “We’ve seen the economics of the stores be very good, and the excitement of customers be even better.”
Largest footprint to date
At 5,500 square feet, the Calgary outlet is significantly larger than Cozey’s other stores. Its Toronto location, which opened in March 2024 at the corner of Queen and Ossington in the West Queen West area, spans about 3,600 square feet. The Vancouver store, which opened in November 2025, is roughly the same size.
Aubé said the additional space in Calgary reflects the company’s expanded product lineup since its first store debuted.
“We’ve grown our product assortment so much since the first Toronto store that now we’re happy to have more space to display,” he said.
The Toronto site is also set to grow. Aubé said the tenant above the existing store has vacated, allowing Cozey to build out a second floor to address space constraints.
“We’re running out of space,” he said.
The Calgary store occupies a high-traffic stretch of 17th Avenue S.W., an area known for its mix of retail, restaurants and residential development. The space previously housed another furniture retailer.
Aubé said early indicators point to strong local interest. Within 24 hours of announcing the opening, more than 250 customers who had previously purchased from Cozey had RSVP’d for the launch event.
“It’s the highest excitement we’ve had for any store opening so far,” he said.
Calgary is currently Cozey’s third-largest market, after Toronto and Vancouver, based on company performance to date.
National growth targets
Cozey plans to continue adding stores in Canada through 2026.
Aubé said a Montreal location is slated to open in late spring or early summer at the corner of St. Catherine and Peel streets. An Edmonton location is also targeted before year-end.
“If we finish the year at five stores, that’s our target for Canada for 2026,” he said.
Beyond Canada, the company wants to establish a permanent store in New York City before the end of the year. It also has pop-up locations planned in Chicago and Los Angeles in 2026.
The expansion comes as Cozey seeks to translate online brand recognition into physical retail momentum. Aubé said weekend traffic at existing stores has exceeded expectations.
“You go on a weekend in either Toronto or Vancouver and people are lining up to try the furniture,” he said. “People have never seen that in furniture stores before.”
He attributed that response to a combination of product design, price positioning and brand experience, anchored to a consistent target demographic.
“We target that late-20s couple or single person,” Aubé said. “We often call her Simone, our 28-year-old persona, looking for a great sofa with good design, a good price point, and a great experience with a brand she can trust. That’s been our North Star since I started.”
“You open one store and people can be excited for the brand,” Aubé said. “But once we enter a new market, the excitement that builds around it is what really gets us going and the retail team going.”
“The excitement around our store openings just keeps growing. That I feel very excited about.”
More from Retail Insider:
- Cozey launches Vela and Ushi dining collections
- Cozey’s Sofa-Topped Car Brings Fun to Montreal Moving Day
