Designed to celebrate and spark meaningful conversations and support women, girls and gender-diverse people in communities across Canada, Giant Tiger Stores Limited has launched its fourth-year exclusive shirt in advance of International Women’s Day, in partnership with the Canadian Women’s Foundation.
Available now in select Giant Tiger stores and online at gianttiger.com, 100% of profits from the sale of the shirt will be donated to the Canadian Women’s Foundation to support programs in communities across Canada.
Information about the artist collaboration, the impact of Giant Tiger’s partnership with the Canadian Women’s Foundation and the SPAO Photographic Arts Centre can be found here.
International Women’s Day is March 8.
Created in collaboration with the SPAO Photographic Arts Centre, one of Canada’s foremost photographic arts centres, the shirt features original artwork by Ottawa-based visual artist Linh VH Nguyen, a queer Vietnamese Canadian artist selected as part of Giant Tiger’s annual commitment to spotlight a new Canadian artist. Working across analog and digital photography, Nguyen’s work explores memory, transformation and diasporic identity.
“This is the first time my work is reaching people outside of galleries, and I’m thrilled that it’s accessible to a wider audience,” said artist Linh VH Nguyen. “This partnership, bringing together Giant Tiger, the Canadian Women’s Foundation and photo-based artists, shows real commitment, especially knowing that 100% of the profits support the Foundation. Buying something you love can be powerful, and I hope this campaign sparks conversation and reminds people to support one another and find moments of joy.”
Through its International Women’s Day shirt campaign, Giant Tiger has raised more than $120,000 to date, with funds going directly to grassroots programs that provide critical support, build skills, belonging and confidence, and help make safety, opportunity and hope possible.
“At Giant Tiger, supporting our communities also means creating space for women and gender-diverse artists to be seen, heard and celebrated,” said Alison Scarlett, Head of Public Relations, Communications and Corporate Social Responsibility, Giant Tiger Stores Limited.
“Through this campaign, we’re proud to spotlight Canadian artists like Linh VH Nguyen, while directing 100% of profits to the Canadian Women’s Foundation to support community-based programs that advance gender equity. With more than 260 locally owned stores across the country, we can help turn creative expression into meaningful impact. As a Canadian retailer dedicated to doing what’s right, it’s incredibly rewarding to partner with organizations that are making a real difference in the lives of our customers and the communities we proudly serve, while giving talented artists a national platform to share their work.”
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