Instacart and Lush Cosmetics have launched a partnership to provide same-day delivery of Lush products from 250 stores across the United States and Canada, with orders available in as fast as one hour.
The agreement gives Instacart customers access to more than 600 Lush products at same-as-in-store pricing, expanding the delivery platform’s beauty offerings ahead of the Valentine’s Day shopping period.
The companies said that shoppers can order Lush items, including bath bombs, face masks, body scrubs and shampoo bars, directly through the Instacart marketplace for home delivery.
Expanding retail partnerships
The partnership adds Lush Cosmetics to Instacart’s network of more than 1,800 national and local retail banners across grocery, beauty, pet, household and wellness categories.
“We’re always looking for meaningful ways to bring even more convenience to people who shop with Instacart,” said Blake Wallace, Vice President of Retail Partnerships at Instacart. “By teaming up with Lush, we’re helping people bring fresh, handmade essentials straight to their door – perfect for gifting, stocking up, surprising a loved one with some self-care for Valentine’s Day, or all year round.”
Instacart, formally known as Maplebear Inc. and listed on the Nasdaq under the symbol CART, operates an online marketplace that facilitates grocery and retail delivery and pickup from nearly 100,000 stores across North America. The company also provides technology and advertising services to retail and consumer packaged goods partners.
Under the new arrangement, customers shopping Lush through Instacart can access the brand’s signature assortment, including bath bombs, fresh face masks, body scrubs and shampoo bars, with delivery timelines as short as one hour.
Digital expansion for Lush
For Lush Cosmetics, the partnership represents an expansion of its digital and delivery capabilities in North America.
“Lush prioritizes fresh, high-quality, and sustainably harvested ingredients to provide exceptional products to our customers,” said Raman Khtaria, Head of Digital Operations at Lush Cosmetics North America. “With Instacart, we’re expanding customers’ accessibility to Lush’s handmade product inventions, making them easier to access than ever before.”
The companies said customers will be able to order seasonal and best-selling products through the platform, including the Ultrabland Facial Cleanser, Super Milk Leave-In Hair Primer, and limited edition Valentine’s Day offerings such as the Sweetheart Bath Bomb and the Love Bug Scrubee.
Lush, founded in 1995, operates in 52 countries with more than 850 shops and 38 websites that ship worldwide. The company said it sold more than 21.2 million bath bombs last year. One of its best-known products, the bath bomb, was invented in 1989 by Lush co-founder Mo Constantine.
Valentine’s Day timing
The rollout comes ahead of Valentine’s Day, a key retail period for gift and seasonal purchases. The companies said customers in the United States can begin shopping Lush for same-day delivery through the Instacart website or mobile app.
Instacart said its platform connects millions of consumers with retailers and supports approximately 600,000 shoppers who pick, pack and deliver orders. In addition to its marketplace operations, the company offers enterprise technology products, advertising services through Instacart Ads and health-focused initiatives through Instacart Health.
The addition of Lush broadens Instacart’s assortment in the beauty category as it continues to add retail partners across North America.
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