Advertisement
Advertisement

Oakley makes history with first-ever official national team apparel sponsorship

Date:

Share post:

Oakley, the official apparel partner of Canada Snowboard, says it will equip National Team athletes, coaches, and staff with premium outerwear designed specifically for the demands of elite snowboarding.

For the first time in the brand’s history, Oakley said it is an official apparel sponsor of a national snowboard federation. 

“Oakley’s heritage in sport and relentless drive for innovation run deep, delivering outerwear built to endure the elements while supporting athletic performance at the highest level,” it said.

Globally respected performance brand 

“Oakley is a globally respected performance brand with deep roots in snowboarding,” said Dustin Heise, CEO of Canada Snowboard. “Their commitment to innovation and athlete-first design makes them a natural fit for our National Team as we head into an exciting season of training and international competition.”

Dustin Heise
Dustin Heise

Oakley said it’s snow apparel fuses forward-thinking design with technical precision. While the National Team is outfitted throughout the season, select pieces are engineered specifically for Halfpipe, Slopestyle, and Big Air, enhancing movement, maximizing freedom, and reflecting the energy of modern snow culture.

Canada Snowboard athletes, staff and coaches to wear products

“Stoked on the collab between Oakley and Canada Snowboard,” said Team Oakley athlete Cameron Spalding. “Oakley has been home to me for many years now and I know the gear will perform to the highest standard. The design and colorways are making for a clean kit, and the fit is exactly what we are looking for as snowboarders. They nailed it.”

Canada Snowboard athletes, staff, and coaches will wear Oakley product throughout the season at training camps, Nationals, World Cups, Olympics, and other events.

Founded in 1975 in Foothill Ranch, Southern California, Oakley has built a global legacy in sport performance and culture. With over 900 patents and counting, Oakley said it is fueled by a legacy of delivering the unexpected, led by a collective of visionaries, pioneers, and mad scientists who elevate physics to an art form to push the boundaries of human potential. The brand is part of EssilorLuxottica.

More from Retail Insider:

Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

More From The Author

RECENT RETAIL INSIDER VIDEOS

Advertisment

Subscribe to the Newsletter

Subscribe

* indicates required

Related articles