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PI Fine Art celebrates 50 years with direct-to-consumer online store

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PI Fine Art is making gallery-quality art accessible to everyone with the launch of its e-commerce website, www.pifineart.com, marking a major milestone as the company celebrates 50 years in business.

“We’re thrilled to launch the new PI Fine Art website and e-commerce platform in this, our 50th year in business. Our new digital strategy helps fulfill our purpose: together, we create art for the world – for the love of art – and supports our vision to become the leading art company, delivering inspiring, beautiful art anywhere people live, work, visit, and gather,” said George Jeffrey, CEO of PI Fine Art.

George Jeffrey
George Jeffrey

PI Fine Art, located in the heart of Toronto’s Design District, specializes in fine art, custom wallcoverings, mirrors, and alternative wall décor. The company manages the entire art development and supply chain process — from consulting and publishing to in-house manufacturing.

Working with both in-house and external artists, PI Fine Art holds publishing rights to more than 27,000 images.

Kristen Sanger
Kristen Sanger

Kristen Sanger, EVP Creative & Marketing, emphasized the company’s commitment to accessibility:

“Everyone deserves to enjoy high-quality art in their homes at an accessible price. Why settle for generic products from big-box stores when gallery-quality artwork is just a click away?”

For decades, PI Fine Art said it has served hospitality, licensing, and trade clients across North America and globally, earning a reputation for quality, curation, and trusted creative partnerships. 

“The new online store expands the company’s reach by making professional-quality art prints, canvases, and framed artworks directly available to consumers shopping online,” it explained.

Photo: PI Fine Art

“The company will continue to support and grow its Hospitality and Licensing divisions while now offering consumers greater access to its artwork online.

“The e-commerce launch aims to strengthen PI Fine Art’s global reach and reflects the company’s commitment to innovation, sustainability, and design excellence across both commercial and residential environments.”

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Photo: PI Fine Art
Photo: PI Fine Art
Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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