Henri Nutrition, the project of a mother and her 9-year-old son, has grown from a local startup to a national player in the healthy snack sector. The Quebec-based company now has products in 1,300 retail locations across Canada, up from just 40 this time last year. The result: two million bars sold and a tenfold increase in production capacity to meet the needs of families.
This rapid growth is driven by perfect market timing: Henri Nutrition arrives as consumers are actively seeking alternatives to ultra-processed products, with ingredients they can understand. Henri will be the first Canadian company to obtain the NON-UFP (Non-Ultraprocessed) certification, a new standard to help consumers make better choices, said the company.
Henri said its bars rely on a simple formula: a maximum of seven ingredients, no added sugar, and no priority allergens. This simplicity meets a real need in people’s daily lives, whether for lunchboxes that comply with school food policies, post-workout snacks, or busy mornings. One thing all Henri customers have in common: a refusal of ultra-processed foods without sacrificing convenience.
“Every week, we receive several messages saying our bars make daily life easier, whether for those looking for simple, allergen-free solutions or those wanting a source of protein on the go. Our bars were highly anticipated, and a year later, we can confirm they truly meet a market need. The repeat purchases speak for themselves,” said Vanessa Grondin, founder of Henri Nutrition.
For 2026, Henri Nutrition said it aims to double its number of retail locations and revenue.
“To achieve this, a move to larger premises allowing for greater automation and increased production will be necessary. The company, whose factory is based in Quebec City, will continue its expansion mainly in the rest of Canada, with a strong presence already established in several provinces. Currently, 20% of Henri Nutrition’s retail locations are outside Quebec,” it said.
In Quebec, the company added it wants to strengthen its presence in existing banners while targeting new networks, such as pharmacies, and by launching new flavours. Henri bars are available at IGA, Metro, Avril, Maxi, Marchés Tau, many independent markets, online.
Henri Nutrition has donated 22,000 bars to Moisson Québec and developed a partnership with the Pointe-de-l’Île School Board to distribute snacks in 20 underprivileged schools in Montreal. The company was born from a mother’s desire to provide her son, Henri, with a healthy and balanced snack. It is based in Quebec City.
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