Amazon Canada and the National Hockey League Players’ Association (NHLPA) have expanded their ongoing partnership, with Amazon committing more than $1 million to local community organizations in 32 North American cities during the 2026–2027 hockey season.
Amazon said the partnership reflects its broader commitment to supporting the communities it serves, and where its employees live and work. Since launching in 2024, the partnership with the NHLPA has focused on delivering local impact by working closely with players and community organizations across Canada and, more recently, the United States.
“This expansion of Amazon’s partnership with the NHLPA will support hyperlocal community projects in 32 cities across North America,” said Brian Huseman, Vice President of Public Policy and Community Engagement at Amazon. “Our $1 million CAD commitment will further demonstrate that creating positive community impact requires not only investment in jobs and infrastructure, but meaningful local engagement and support for the causes that matter most.”
“The NHLPA is proud of the continued growth of our partnership with Amazon,” said Marty Walsh, Executive Director, NHLPA. “Through this joint initiative with Amazon and NHLPA Goals & Dreams, players across the league will continue giving back in the communities that support them every season. We look forward to expanding these meaningful connections next season to all 32 cities.”
Through the 2025–2026 NHL season, the partnership delivered more than $60,000 CAD in donations in Canada and more than $230,000 USD in the U.S., with organizations already seeing the impact – from expanding facilities to increasing access to critical community programs.
As part of the expanded partnership, NHL players will visit Amazon facilities in all 32 cities throughout the 2026–2027 NHL season, connecting with employees and presenting donations to local organizations making a meaningful impact in their communities, said the company.
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