Must Société has opened its brand-new flagship store in Laval, marking the launch of the largest Jardin de Ville space to date.
Strategically located along Autoroute des Laurentides, this 30,000-square-foot destination further strengthens a true design hub in Laval, where the group is already present with Maison Corbeil and Must Société, said the retailer.
“This flagship store showcases the most comprehensive Jardin de Ville furniture offering to date, bringing together all of the brand’s collections within a refined, distinctive environment that is firmly design-driven,” said Walid Laaraba, President of Must Société.
“The space was designed to allow clients to fully immerse themselves in the brand’s universe, through an inspiring, immersive environment that celebrates the art of outdoor living.”
True to Jardin de Ville’s DNA, the space stands out with a chic, organic aesthetic where clean lines meet more enveloping forms. A palette of earthy tones, browns, beiges, terracotta, and wood finishes, replaces cooler hues, creating a warm and timeless atmosphere enhanced by natural textures and abundant greenery, explained the company.
“In terms of products and services, the store features a carefully curated selection of brands including Talenti, Fast, Kettal, and Gloster, further reinforcing Jardin de Ville’s positioning as a go-to destination for outdoor living. Offering comprehensive support, the store provides dedicated services for designers and commercial projects, as well as a bespoke personalization experience that allows clients to bring their vision to life on site. Backed by efficient logistics enabling quick and seamless pick-ups, along with the team’s recognized expertise, the space embodies an integrated approach that combines guidance, creation, and execution.”
The company said the opening of the new Jardin de Ville store in Laval underscores Must Société’s continued momentum.
“The group is currently unveiling its new brand identity through its first-ever awareness campaign. With this new address, Must Société continues its expansion and further establishes itself as a leading destination for design-forward furniture and décor, both indoor and outdoor, with retail locations across Québec and Ontario, as well as nationwide reach through mustsociete.com and its Canada-wide delivery service,” it said.
Must Société is a leader in mid- to high-end indoor and outdoor furniture, with 16 stores across Québec and Ontario. Its portfolio includes the brands Must Société, Maison Corbeil, Jardin de Ville, Prune Les Fleurs, and La Galerie du Meuble.
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