Jones Soda Co. says it is expanding its Canadian retail presence through a new rollout into about 700 Circle K locations across Eastern Canada, increasing the beverage maker’s national distribution footprint by 75 per cent from a year ago.
The company said the expansion includes roughly 550 stores in Quebec and another 150 locations across the Maritimes, bringing Jones Soda products to about 1,750 points of sale across Canada.
Beginning this month, participating Circle K locations will carry several of the company’s soda flavours, including Green Apple and Strawberry Lime, along with Nuka-Cola Quantum, a limited-release product tied to the Fallout video game franchise.
The rollout marks a broader push by Jones Soda to increase its presence in the convenience store channel as it looks to expand distribution and reach more consumers across Canada.
“We’re seeing strong demand for brands that deliver both bold flavor and cultural relevance, and Circle K is an ideal partner to help us scale that momentum across Canada,” said Scott Harvey CEO. “Canada has always been a core market for Jones Soda, and expanding our presence in La Belle Province has long been a key priority for the brand. Expanding our presence across approximately 700 Circle K stores, including a significant concentration in Quebec and growing distribution across the Maritimes, is a meaningful milestone for the brand. From our iconic craft sodas to the breakout success of Nuka-Cola Quantum, this launch creates new opportunities for consumers to discover what makes Jones Soda different.”
The company said the Eastern Canada expansion builds on its existing relationship with Circle K in other parts of the country.
In Ontario, Circle K recently increased distribution of Jones Soda’s Special Release products to about 300 locations, according to the company. Jones Soda also said the partnership has expanded into frozen and fountain beverages, including the Nuka-Cola Quantum Froster and the Jones Soda Pineapple Polar Pop feature drink.
The company said the latest rollout reflects ongoing efforts to grow its presence across convenience, grocery, club and direct-to-consumer sales channels.
Consumers will be able to find participating stores in Quebec, the Maritimes and Ontario through the summer and fall, the company said.
Jones Soda, headquartered in Seattle, markets and distributes craft soft drinks under the Jones Soda brand in glass bottles, cans and fountain formats across North America.
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