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The Brick launches the Shaq-O-Pedic Collection

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The Brick, a wholly owned subsidiary of Leon’s Furniture Limited, is introducing what it calls “larger-than-life comfort” with the launch of the Shaq-O-Pedic collection, created in collaboration with four-time NBA Champion and 15-time NBA All Star, Shaquille O’Neal. 

Available in-store and online, the lineup features four seating designs that blend premium materials with integrated entertainment features and functional comfort in a variety of colours, perfect for everyday living in any household, said the retailer.

“Launching the Shaq-O-Pedic collection with Shaquille O’Neal is an exciting milestone for The Brick,” said Darci Walker, President, The Brick. “We’re pleased to partner with Shaq on a lineup that reflects our shared commitment to comfort, quality and value.”

Darci Walker
Darci Walker

The Shaq-O-Pedic collection combines oversized comfort with innovative features designed for durability and everyday use. The lineup includes a modular power reclining sectional, an immersive entertainment sectional, a premium leather reclining sofa and a massage recliner. Each piece offers supportive seating, flexible configurations and features that enhance comfort and functionality. While inspired by O’Neal’s larger-than-life presence, the collection is designed to deliver exceptional comfort and durability for fans of every size, explained the company.

Shaquille O'Neal
Shaquille O’Neal

O’Neal partnered with The Brick to bring his vision of comfortable, stylish and accessible furniture to Canadians.

“I’m all about affordability. I’m not trying to break the bank. I just want people to be comfortable, be stylish and feel good,” said O’Neal. “So, when it comes to The Brick, they do have the best stuff.”

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Mario Toneguzzi
Mario Toneguzzi
Mario Toneguzzi, based in Calgary, has more than 40 years experience as a daily newspaper writer, columnist, and editor. He worked for 35 years at the Calgary Herald covering sports, crime, politics, health, faith, city and breaking news, and business. He is the Co-Editor-in-Chief with Retail Insider in addition to working as a freelance writer and consultant in communications and media relations/training. Mario was named as a RETHINK Retail Top Retail Expert in 2024.

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