Toronto-based Open Farm, a premium pet food brand, is partnering with PetSmart to bring its portfolio of pet nutrition to stores across North America and expanding access to “responsibly sourced, high-quality nutrition for pet parents.”
Beginning this month, Open Farm’s range of dry, wet, freshly crafted meals, freeze-dried raw, treats, and supplements will be available in nearly 1,700 PetSmart stores across the United States, Canada, and online. The company said the launch will be supported by a significant in-store presence at PetSmart locations, with merchandising displays designed to help pet parents easily discover the brand. With this partnership, Open Farm said its recipes will be available in more than 9,500 retail locations across North America.
“This is a milestone moment for Open Farm and a reflection of the trust we’ve built with pet parents over the past decade by delivering exceptional nutrition, uncompromising sourcing standards, and unparalleled transparency into how our recipes are made,” said Isaac Langleben, Co-Founder and Chief Executive Officer, Open Farm. “Partnering with PetSmart allows us to bring Open Farm to millions more pet parents while continuing to lead with the standards that define our brand.”
“We started Open Farm to raise the bar for pet food, and today we’re seeing that vision resonate at scale,” said Jacqueline Prehogan, Co-Founder and Chief Brand Officer, Open Farm. “As we grow, our responsibility grows with us—from the standards we set for every ingredient to how our recipes are thoughtfully developed with veterinary and nutritional expertise, and shared transparently with pet parents. We’ve never cut corners, and that won’t change.”
Open Farm said it was founded in 2014 to challenge conventional pet food through the Open Farm Promise, placing exceptional nutrition, animal welfare, sustainability, and transparency at the centre of every recipe. It said it has grown into a category leader in premium pet food, with a strong and expanding presence across both digital and physical retail channels, meeting pet parents wherever and however they shop.
“As pet parents become more focused on ingredient quality and transparency, we’re excited to welcome Open Farm into our assortment to help us further meet and exceed their expectations,” said Erika Tervelt, Vice President of Consumables Merchandising, PetSmart. “Open Farm’s leadership in responsibly sourced nutrition, ingredient quality, and transparency make them a strong addition to our offering, and we look forward to introducing their recipes to more pet parents across our stores and digital channels.”
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