RioCan Real Estate Investment Trust says it will redevelop the former Hudson’s Bay Company (HBC) space at Georgian Mall with the addition of three new tenants: Longo’s, GYMVMT by GoodLife Fitness, and Mark’s.
The introduction of a national grocer, leading fitness operator, and trusted Canadian apparel and workwear brand will provide shoppers with greater convenience and choice while further enhancing Georgian Mall’s role as a community focused destination anchored in everyday needs, said RioCan.
“As Barrie continues to grow, we are committed to ensuring that Georgian Mall reflects the needs of the community. The additions of Longo’s, GYMVMT Fitness Club, and Mark’s represents an important evolution of the property,” said Moshe Batalion, Vice President, National Leading, RioCan.
“Together, these brands will bring sought-after services and everyday essentials to local residents, making Georgian Mall an even more convenient destination for shopping, wellness, and daily life.”
The new tenants are expected to open in 2027, with a temporary Mark’s location opening in advance of the permanent store, said RioCan.
Georgian Mall is the largest enclosed shopping centre in Barrie and the greater Simcoe County area. The shopping centre is conveniently located at Bayfield St and Livingstone St, just minutes from Highway 400 and easily accessible by Barrie Transit with two bus stops located on-site.
RioCan described Longo’s as apremium grocery retailer known for high-quality fresh food, prepared meals, and exceptional customer service. It said GYMVMT Fitness Club is one of Canada’s leading fitness operators, GoodLife Fitness, bringing expanded health and wellness offerings to Georgian Mall. And Mark’s is an iconic Canadian retailer offering casual apparel, footwear, and workwear.
As at March 31, RioCan’s portfolio comprised of 167 properties with an aggregate net leasable area of approximately 32 million square feet (at RioCan’s interest).
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