Specsavers says it is marking five years of growth with a significant new milestone: a national partnership with PC Optimum, one of Canada’s largest and most widely used loyalty programs, with more than 18 million members nationwide.
PC Optimum members can now earn 10 points per $1 spent on eligible purchases at every Specsavers location nationwide. Whether shopping for prescription eyewear, contact lenses, sunglasses or accessories, members accumulate points simply by scanning their PC Optimum App or PC Optimum card at the time of purchase, said the company.
At a time when Canadians are feeling increased pressure on their wallets, the partnership makes it easier for Canadians to see value in routine eyecare spending. The collaboration with PC Optimum signals the brand’s commitment to Canadians, building on Specsavers relationship with Loblaw Companies Limited, which saw 111 Specsavers locations open within Loblaw stores across Canada in 2025, added the company.
“As one of Canada’s strongest loyalty reward programs, PC Optimum was a compelling strategic choice,” said Jane Hoban, Managing Director, Specsavers Canada. “Over the past five years we have built strong momentum and as we continue to grow, our focus remains on making quality eyewear and eyecare more accessible and more rewarding for every community we serve across this country.”
“People expect their loyalty programs to show up across more of the moments that matter to them,” said Lauren Steinberg, Chief Digital Officer, Loblaw Companies Limited. “With Specsavers joining PC Optimum™, members can now earn points on eligible eyewear and accessories purchases, making it even easier to be rewarded for everyday spending.”
Members can earn points alongside existing Specsavers offers and promotions, with additional bonus opportunities available through the PC Optimum App. Eligible purchases include glasses, lenses, contact lenses and accessories at all Specsavers locations across the country, explained the company.
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