Five Canadian consumer brands have teamed up to launch a Canada Day contest that will award five prize packages, each featuring a recreation of a promotional coat unveiled last month along with products and experiences from the participating companies.
The contest, called The Great Canadian Giveaway, brings together Molson Canadian, Canadian Tire, RBC, Sleep Country and Manchu Wok. The companies say the contest follows the debut of The Great Canadian Coat, a custom faux-fur jacket introduced in a music video released in mid-May.
The giveaway offers five prize packages with a stated value of more than $5,000 each. Along with the limited-edition coat, each package includes merchandise and experiences provided by the participating brands.
The prizes include:
- Molson Mini Fridge (valued at $500)
- Canadian Tire Blackstone 4-Burner LP Gas Portable Griddle (valued at $599)
- RBC Concert Pack for two (valued at $700)
- Sleep Country Hush ArcTech1 – Queen Size (valued at $2,099)
- Manchu Wok Fortune Cookie Plush Toy and gift card (valued at $500)
- The Great Canadian Coat (valued at $800)
The companies said the original coat attracted attention after its release and is now being recreated as the centrepiece of the contest.
The campaign featured local Toronto personality 6 Mom (Andrea Bolley).
“When the coat captured Canadians’ attention from coast to coast, the brands knew we had to do something about it,” said Eric Kouri, Marketing Director, Molson TM. “This is so much more than a piece of clothing – it’s a proud display of Canadian pride that we wanted to share with consumers nationwide. This unexpected collab is a great reminder of what makes Canada so special: our shared experiences, strong sense of community and the moments that bring us together, especially for Canada Day.”
The contest is open until July 10. According to the announcement, entrants must view the contest post on Instagram, follow the five participating brands, tag a friend in the comments and share who they would spend the “ultimate Canadian weekend” with.
The contest is open to Canadian residents who are of legal drinking age in their province or territory.
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