Following its London expansion, GARAGE says it is opening a new flagship in New York City, one of the world’s premier fashion capitals.
The Montréal-born brand, under the Groupe Dynamite umbrella which includes clothing store DYNAMITE, has officially confirmed it will open its largest, most immersive retail flagship to date in the heart of Manhattan’s Flatiron District. Occupying a premier multi-level corner at 5th Avenue and E 21st Street, this high-voltage destination is set to open in spring 2027.
While the brand maintains a presence in New York City’s SoHo, this opening marks a key step in GARAGE’s North American expansion, securing one of the most coveted retail footprints in Manhattan, said the company.
“We’re incredibly excited to bring GARAGE to the Flatiron district in New York City with our largest store to date. This flagship location represents a major milestone for the brand, allowing us to showcase our full expression of GARAGE in one of the world’s most dynamic retail markets,” said Romina Kolodziejska, Vice-President, Global Real Estate & Store Development at Groupe Dynamite Inc. “Expanding in New York at this scale underscores our confidence in the brand’s continued growth, and our commitment to meeting our customers where they are.”
Spanning over 9,500 square feet, the space is designed to be a content-creation hub. The flagship will blend Flatiron’s historic bones, soaring ceilings, and industrial textures, with GARAGE’s signature aesthetic, added the retailer.
“The arrival of the Flatiron flagship comes at a time of exceptional growth for GARAGE. While successfully scaling in major US hubs, like Las Vegas and Hawaii, GARAGE made its mark overseas with the recent opening of its first UK stores at Bluewater Shopping Centre and a premier location on London’s Oxford Street,” it said.
“Following the Flatiron launch, GARAGE will unveil similar multi-level destinations on Newbury Street in Boston, and M Street in Georgetown, District of Columbia, reinforcing its commitment to community and connection in the world’s most competitive retail landscapes.”
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