Toronto-based Rawcology is expanding beyond its flagship grain-free granola with the launch of GUT TO GO, a new line of probiotic snack bites as the Canadian food company broadens its presence in the functional snack category. The new product is available in Apple Cinnamon, Berry Burst and Chocolate flavours and combines probiotics, apple cider vinegar, organic gluten-free oats, seeds and protein in a grab-and-go format.
The launch marks the company’s latest product expansion as it responds to growing consumer interest in convenient foods with added nutritional benefits. Rawcology says the new snack was developed to offer an accessible option for consumers seeking products that support digestive wellness while maintaining the company’s focus on organic, allergen-friendly ingredients.
The Toronto-based company says GUT TO GO is part of a broader growth strategy that includes additional snack innovations and expanded retail distribution over the coming year. Rawcology expects to introduce the product through retailers including Fortinos, Walmart and Thrifty Foods as it continues to grow its footprint across Canada and North America.
Food should do more than simply fill you up
Megan Loach Tomulka, CMO and Co-Owner, said Rawcology has always believed that food should do more than simply fill you up, it should help you feel your best.
“Over the years, we’ve built a loyal community around our grain-free granolas and better-for-you snacks, and one thing we kept hearing from customers was that they wanted more convenient options that fit into their busy lives,” she said.
“At the same time, we were seeing a significant shift in consumer behaviour. People are becoming more intentional about their food choices and increasingly looking for products that offer functional benefits without sacrificing taste.
“GUT TO GO was born from that intersection. We wanted to level up our current Granola Snack Bites and create a snack that was convenient, delicious, and accessible while incorporating ingredients that support digestive wellness. It felt like a natural extension of the Rawcology brand and our mission to make nutritious food easier to enjoy every day.”
A gap in the marketplace
Tomulka said the company saw a clear gap between traditional snack foods and many of the gut health products on the market.
“Consumers are increasingly interested in gut health, but many products in the category can feel intimidating, expensive, or require major changes to daily routines. We wanted to create something approachable, a snack people would genuinely crave and reach for every day,” she said.
“GUT TO GO brings together organic ingredients, probiotics, apple cider vinegar, gluten-free oats, and great taste in a convenient grab-and-go format. It’s designed for real life, busy parents, made nut free for school aged kids, commuters, students, professionals, and anyone looking for a better snack option.
“Our goal was to make gut health feel less like a wellness project and more like an easy, enjoyable part of everyday eating.”
Snack bites available in three flavours
Tomulka explained that GUT TO GO is a line of probiotic snack bites available in three flavours: Apple Cinnamon, Berry Burst, and Chocolate.
Each serving contains probiotics, apple cider vinegar, organic gluten-free oats, sunflower seeds, pumpkin seeds, and just 5 grams of sugar as well as 6-8g of protein per 60g serving. The product was designed to bridge the gap between function and flavour.
“What makes it different is that it doesn’t feel like a supplement disguised as a snack. It’s first and foremost a delicious food product. We know consumers won’t consistently eat something simply because it’s healthy, they have to genuinely enjoy it,” she said.
“We also wanted to make sure the product remained accessible. It’s organic, allergen-friendly, gluten-free, and made with ingredients people recognize and trust. That’s been central to Rawcology since day one.”
Consumers increasingly understand connection between food and wellbeing
Consumers today are more informed than ever. They’re reading ingredient labels, researching nutrition, and increasingly understanding the connection between food and overall wellbeing, added Tomulka.
“Gut health has become a focal point because people are recognizing that digestive wellness can influence many aspects of how they feel day-to-day. At the same time, major brands and retailers are investing heavily in the category, which has helped bring gut health into the mainstream,” she said.
“We believe consumers are moving away from an “all or nothing” approach to wellness and toward small, sustainable habits. That’s exactly where GUT TO GO fits in. It’s a simple snack people can enjoy at work, on the road, or at home while incorporating ingredients associated with digestive wellness into their daily routine.”
Balancing functionality with flavour
Tomulka said one of the biggest challenges in bringing the product to market was balancing functionality with flavour.
“Consumers have high expectations. They want products that deliver nutritional benefits, but they also want them to taste great, have the right texture, and fit within a reasonable price point,” she said.
“We spent a lot of time refining the recipes to ensure we could incorporate probiotics and apple cider vinegar while still creating a snack that people would genuinely crave. We also wanted to maintain the ingredient standards Rawcology is known for, organic ingredients, low sugar, allergen-friendly manufacturing, and clean labels.
“Like many food companies, we also navigate sourcing, packaging, production, and retail requirements, all while staying true to our values. It’s a complex process, but we believe the final product was worth the effort.”
Mission of having nutritious food accessible
And while the company has grown and evolved, its mission hasn’t changed at all.
“Rawcology was founded on the belief that nutritious food should be accessible, delicious, and made with integrity. That’s still at the core of every decision we make,” said Tomulka.
“What has evolved is our understanding of how we can serve consumers. As we’ve grown, we’ve expanded our thinking beyond individual products and toward helping consumers build healthier habits through convenient, everyday food choices and fully embracing that food is life changing!
Whether it’s granola, snack bites, or future innovations, our goal remains the same: create products that help people feel good, that have functional benefits without compromising on taste or quality.”
Commitment to innovation
Tomulka said GUT TO GO represents an exciting next chapter for Rawcology.
“It demonstrates our commitment to innovation while staying grounded in the values that built our brand. We’re focused on meeting consumers where they’re headed, and right now that’s at the intersection of convenience, functionality, and great taste,” she said.
“This launch reflects our belief that wellness products don’t need to be exclusive or complicated. They can be everyday foods that fit seamlessly into people’s lives.
“Coming down the pipeline we have two more exciting completely new product lines coming that we are really excited about in the snacking space. We’re investing in innovation, expanding our reach, and working to make better-for-you snacks accessible to even more Canadians and families across North America. We have some new retail launches coming up in Fortinos, Walmart and Thrifty foods in the next year, and a few others in the works we can’t talk about yet.
“The moment in front of us is incredibly exciting, and we’re just getting started.”
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