Wellness brand Being Frenshe is expanding into Canada through an exclusive retail launch with Shoppers Drug Mart, marking its first international market as the company looks to extend its growth beyond the United States.
Founded by Ashley Tisdale and developed in partnership with Maesa, Being Frenshe launched in 2022 and says it has generated more than US$250 million in sales since its debut. The company also recently surpassed US$100 million in annual point-of-sale sales at a single retailer.
The Canadian launch, announced Aug. 8, gives the brand a new retail market as it builds on an expansion into Ulta Beauty in July.
Canadian expansion
Being Frenshe products became available online through Shoppers Drug Mart on Aug. 8, with an in-store rollout planned for late August. The company said the full product assortment is expected to be available nationwide by mid-September.
The Shoppers Drug Mart launch will introduce Canadian consumers to the brand’s fragrance, bath and body products. The retailer is the exclusive Canadian seller of Being Frenshe.
“Being Frenshe was born from my own wellness journey and the belief that the smallest moments can make the biggest difference in how we feel,” said Ashley. “From the very beginning, our goal has been to make wellness feel approachable, personal and easy to incorporate into everyday life. Expanding into Canada is an exciting next chapter because it allows us to introduce our wellness philosophy to a new community and help even more people create meaningful moments of self-care.”
The company said its Canadian expansion is part of a broader strategy to take the brand beyond the U.S. market. The launch at Shoppers Drug Mart follows its nationwide expansion at Ulta Beauty earlier this year.
Growth and product strategy
Being Frenshe describes its approach as “mood-first,” with products designed around how consumers want to feel and the use of scent as part of daily routines.
The brand’s product range spans fragrance, body care, bath, hair and lifestyle products. Its offerings use what the company calls MoodScience Scent Technology™, which combines fragrance and wellness in products intended to support everyday self-care.
The company said its Cashmere Vanilla collection is its top-selling scent franchise. Its Cashmere Vanilla Hair, Body & Linen Mist became the No. 1 body mist in mass retail in 2025, according to the brand.
Across its portfolio, Being Frenshe said one Hair, Body & Linen Mist sells every seven seconds. The company also said its best-selling product has received more than 4,700 five-star reviews.
The brand’s growth has been accompanied by an expansion in its retail footprint. Its Canadian launch represents the second major retail milestone for Being Frenshe in 2026, following its move into Ulta Beauty in July.
“In just a few years, Being Frenshe has become one of the fastest-growing brands in wellness. Being Frenshe is a unique brand built at the intersection of mood enhancing fragrance, self-care rituals and emotional well-being,” said Piyush Jain, Chief Executive Officer of Maesa. “Following the brand’s strong growth in the U.S., Canada was the natural next country to launch the brand. Together with Shoppers Drug Mart, we are excited to bring Being Frenshe to consumers across Canada.”
Retail partnership
For Shoppers Drug Mart, the launch adds Being Frenshe to its beauty assortment as the retailer looks to expand its selection of beauty and wellness products.
“Canadians are looking for beauty and wellness solutions that fit seamlessly into their everyday lives, and we’re committed to bringing them innovative brands that reflect those evolving needs,” said Jenny Cheung, Vice President, Health & Beauty Care, Shoppers Drug Mart. “We’re proud to be the exclusive Canadian retailer for Being Frenshe, adding another distinctive brand to our ever-evolving beauty assortment and helping us continue to meet changing customer needs.”
Being Frenshe was founded by Tisdale and is rooted in her personal experience with mental health and emotional well-being, according to the release. The company positions its products as part of everyday routines, including morning showers and evening wind-downs.
The brand says its products are made with premium ingredients and use MoodScience Scent Technology™ to create scent-based experiences intended to elevate mood.
The Canadian rollout will proceed in stages, beginning with online sales through Shoppers Drug Mart, followed by store availability in late August and nationwide access to the full assortment by mid-September.
More from Retail Insider:
