INDOCHINO announced Thursday plans to open 10 new showrooms across the United States in 2027, marking the company’s largest investment in standalone retail in years. Six locations are confirmed for early 2027, with four additional showrooms slated to open in mid to late 2027.
The confirmed early 2027 locations are:
- Cherry Hill, NJ
- Columbia, MD
- Ross Park, PA
- Brea, CA
- Roosevelt Field, NY
- Boca Raton, FL
The remaining four locations will be announced in the coming months as site selection and lease finalization wrap up, said the company.
The announcement comes on the heels of six consecutive quarters of positive EBITDA for INDOCHINO, underscoring the financial strength behind the company’s direction and decision to further invest in its unique no inventory appointee based physical retail model, added the retailer.
“This is the largest investment we’ve placed on standalone retail in years, and it is the start of a new small format approach to our retail network, one we think we can expand for a decade,” said Drew Green, President and CEO of INDOCHINO. “Our customers keep telling us they want the INDOCHINO showroom experience closer to home and the consumer data we have gives us the confidence to deliver our showroom experience to more geographies, in a format that provides unique value to the communities and stakeholders we serve.”
Each new showroom will offer the full INDOCHINO experience, including one on one styling with Style Guides, premium fabric selection, and made to measure suiting, shirting, and outerwear built around the brand’s core promise, a confidence made for you, through every detail. The expansion reflects INDOCHINO’s market leadership within the made to measure category, and belief that investment in small format standalone showrooms as a core profitability growth lever, with markets selected based on strong customer demand in the areas selected, explained the company.
Founded in 2007, INDOCHINO is a global leader in made to measure apparel, operating a growing network of showrooms across the United States and Canada alongside a robust e-commerce platform. The company delivers custom suits and accessories crafted to precise measurements, combining personalized service, accessible pricing, and scalable operations to modernize the tailoring industry.
“We’ve been working on this for, well, pretty much the entire year, securing these first six locations for board approval, and then we’ve got another four that we’ve got to basically come to a conclusion on and then negotiate out,” said Green.
“But Cherry Hill, Columbia, Ross Park, Brea, Roosevelt, and Boca Raton, they just have a built-in customer base that we know will really love the in-showroom experience. And, you know, one of the things that is really core to this investment that we’re making is a new showroom format, which we’re basically calling a boutique format. Whereas it’ll be a bit smaller than our traditional showrooms, but be able to serve the same amount of customers.
“We’ve partnered with some great real estate firms and landlords across the US, and these are the first six that we’ve signed. They all launch literally in Q1 of 2027, and then we’ll follow that mid-2027 with another four. My goal would be, if all goes well with these 10 in ’27, is to launch 10 a year for the next five years.”
The brand has 56 flagship showrooms in the US, ranging in size from 2,000 square feet up to 5,000 square feet. The boutique format stores will range from around 1,500 up to 1,800 square feet.
Green said Canada has 13 locations and the brand hasn’t expanded beyond that 13 in quite some time.
“It’s a very, very healthy market for us, but there’s not really a need to expand further right now in Canada. Toronto is served by four showrooms, all of which do really, really well. The online business in Ontario is strong. So, we’re quite happy with where we are in Canada.”
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