Imagine having a beverage that has the taste of Kraft Dinner.
The iconic brand has taken its popular mac n’ cheese meal and teamed up with Solly’s Craft Soda to produce a limited-edition drink that puts a cheesy twist on nostalgic cream soda.
“A soda might be the last place you would expect to find KD, which is exactly what made teaming up with Solly’s Craft Soda so much fun – they have the entrepreneurial energy, creativity and willingness to challenge conventions that made them the perfect partner for this idea,” said Daniel Lundberg, Head of Marketing and Strategy at Kraft Heinz. “KD x Solly’s Cream Soda is a whole new way for fans to experience their KD obsession; it’s something to crack open with friends, debate what it could possibly taste like, and then satisfy your curiosity with that first sip. This is the kind of collaboration that shows just how far we can take the love people have for KD.”
Solly’s Craft Soda, an independent Canadian company, was founded by Toronto entrepreneur and Adin Wener.
“For an independent company like Solly’s Craft Soda, having an iconic Canadian brand like KD believe in us is a genuinely big deal,” said Wener. “This was an amazing challenge and product to work on. We wanted to create something novelty that would make people smile, but was still authentically Solly’s and tasted like a great soda with the same benefits as our core products. It’s wonderfully strange—and somehow, it works.”
The KD brand, by Kraft Heinz Canada, recently innovated with launches like KD Mac & Cheesecake and KD Ramen.
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