Smart home brand Tapo is launching a direct-to-consumer online store in Canada, giving consumers another way to purchase the company’s connected home and security products.
The new e-commerce operation allows Canadians to buy Tapo products directly from the brand while the company continues to sell through online and physical retailers across the country.
Tapo, a smart home brand owned by TP-Link, said the online store is intended to expand the ways Canadian consumers can access its product portfolio as the company grows its presence in the market.
“The launch of Tapo’s online store marks an exciting next chapter in our Canadian growth,” said Benjamin Liu, general manager of TP-Link Canada. “We’re giving Canadians more choice in how they shop Tapo, while making it easier to discover our growing ecosystem of smart home solutions in one place. Whether they’re looking to strengthen home security, add greater convenience or build a more connected home, we want smart technology to be simple, accessible and easy to bring into everyday life.”
The Tapo product lineup includes indoor and outdoor security cameras, 2K and 4K security products, solar-powered and wire-free cameras, smart locks and video doorbells.
The portfolio also includes smart home hubs, motion and contact sensors, water-leak and temperature sensors, smart lighting and Wi-Fi products.
The launch gives Tapo a direct sales channel in Canada in addition to its existing retail distribution, allowing consumers to shop the company’s products through its own online storefront.
The Canadian online store launched Aug. 25.
Tapo is the smart home brand of TP-Link and offers connected products including cameras, sensors, lighting and automation devices.
TP-Link was founded in 1996 and provides networking devices and smart home products for consumers and businesses. The company distributes its products in more than 170 countries and says it serves billions of users worldwide.
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