Juan Valdez Expands Its Coffee Brand to Canada

The name Juan Valdez is known throughout the world and now the Colombian coffee brand is marking a new chapter in its global expansion with a presence in Canada.

Now, Canadian consumers can find a selection of the brand’s ground and whole-bean coffees at retail locations across the country.

The company said the brand is entering the Canadian market through the retail channel, with a national presence at Maxi and No Frills (Loblaw Companies), Adonis (Metro) and independent grocers, as well as Amazon.ca and participating retailers’ e-commerce platforms.

Through this rollout, Juan Valdez said it is initially reaching more than 400 points of sale and will continue expanding its presence across the country alongside new retail partners.

“Canada is a market we are very excited to grow in, starting with what defines us: our origin. We are bringing a proposition centered on the quality, identity and richness of Colombian coffee, while sharing that story with new consumers. Our ambition goes beyond entering the retail market; we want to build a strong presence, grow alongside the Canadian market and make Juan Valdez a familiar choice for people who appreciate and value great coffee,” said Sebastián Mejía, General Manager, North America.

During the initial launch, the company said consumers will be able to choose from Medium Roast Ground Coffee, Dark Roast Ground Coffee and Espresso Whole Bean Coffee, all made with 100% Colombian Arabica coffee sourced directly from coffee farms and traceable throughout the supply chain. The portfolio will later expand to include single-serve coffee pods in Medium and Dark Roast.

Juan Valdez began in 2002, when the National Federation of Coffee Growers of Colombia created the brand as an initiative to generate greater value around Colombian coffee and bring it to consumers in markets around the world. Since then, it has built an international presence rooted in the origin, quality and coffee heritage of Colombia.