Retail media has evolved over the years and so has Walmart Connect Canada.
The retailer is making it easier for advertisers, partners and sellers to understand and adopt its rapidly evolving solutions with the Walmart Connect Canada Academy Certification Program.
Following the success of the US program, the Canadian launch introduces two courses, with more to be added in the future:
- Retail Media
- Sponsored Products
Through this in-depth and comprehensive training, users will:
- Build expertise in retail media
- Better understand Walmart Connect Canada’s evolving ad solutions
- Unlock the full potential of Walmart Connect Canada to optimize campaign performance
- Gain credibility and demonstrate expertise with a recognized certification
- Participants who complete the training and achieve a passing score of 80% will earn a LinkedIn-enabled certification badge valid for one year
The end result? Through certification, people can drive stronger results for their business or clients using Walmart Canada’s growing advertising network, ultimately helping to increase brand growth.
The Walmart Connect Canada Academy Ad Certification is designed to educate and empower advertisers and partners to become credentialed experts in its platform and products, to help drive meaningful results for the brands they represent.
Lesley Conway, Head of Walmart Connect Canada, said retail media is evolving rapidly, and staying competitive requires up-to-date skills.
“The Walmart Connect Canada Academy was launched to help build a foundational understanding of retail media and Walmart Connect Canada’s solutions through free, self-paced education. By offering courses in Retail Media and Sponsored Products, the program is designed to empower Canadians with the knowledge and skills needed to build confidence and consistency across our platforms,” she said.
Conway said the Walmart Connect Canada Academy is specifically adapted for the Canadian market, combining retail media fundamentals with platform-specific learning.
“The free, self-paced program is open to Walmart suppliers, media agencies, partners and anyone interested in building their understanding of retail media. Available in both English and French, the Academy is designed to expand over time as new content is added,” she said.
Conway said the Academy is designed with the ongoing evolution of retail media in mind.
“Foundational courses on Retail Media and Sponsored Products are available now, with additional content planned as our offering continues to expand. Future modules will focus on onsite solutions and in-store opportunities, allowing learners to continue building their understanding as the platform evolves,” she explained.
Conway said the certifications are designed to do more than elevate knowledge – they’re intended to drive measurable, long term improvements across campaign performance, investment behaviour, and strengthen long-term partnerships with Walmart Connect Canada.
“As Walmart Connect Canada continues to grow, the Academy plays a foundational role by building an understanding of retail media through accessible, industry-specific education. By empowering Canadians with the knowledge and skills to navigate the retail media landscape, the program helps support a strong informed ecosystem that can grow alongside Walmart Canada’s platforms,” added Conway.
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