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Accenture
Main Archive
Consumers in Canada Shifting Spending Patterns to Lower-Cost Brands Amid Inflation [Study/Interviews]
Mario Toneguzzi
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September 14, 2022
Stretched consumers are trying to make ends meet while also grappling with how choices impact the environment.
Main Archive
Consumers in Canada Increasingly Seeking Brand Experience Over Price and Quality [Feature]
Sean Tarry
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October 25, 2021
A shift in consumer sentiment is presenting opportunities for brands to deliver meaning and value beyond the product.
Main Archive
Study Finds COVID-19 Permanently Changing Consumer Behaviours in Canada
Mario Toneguzzi
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June 3, 2020
An Accenture survey found that Canadians are shifting spending online while frequenting physical businesses less with plans to continue doing so.
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