Activate

Entertainment operators are taking larger positions in Canadian shopping centres as landlords redevelop former department stores and add attractions designed to extend visits. JLL is tracking a 16.5-million-square-foot North American pipeline as concepts including Playdium, Activate, Splitsville and Forever Young expand.

Activate Melbourne (Highpoint) will be located next to HOYTS Cinema in Maribyrnong, Victoria, marking the company's entry into the Australian market and the first of several planned openings across the country.

The company, known for its unique competitive socializing concept, aims to open multiple locations in Canada while also planning a global expansion.

The interactive entertainment facility with laser lights, glowing walls and high-tech game rooms is part of an effort to drive traffic to shopping centres by creating experiences.