Baskin-Robbins, founded in the United States in 1945, is the world’s largest chain of ice cream specialty shops, with more than 7,700 retail shops in 33 global markets.
Ottawa’s Baskin-Robbins franchisees Ronnie Liu and Lina Qu open a new store in Westboro, sharing insights on community-focused growth and expansion plans.
The ice cream retailer redesigned one of its locations in keeping with the theme of Netflix’s wildly popular “Stranger Things”, and the result was experiential retail with a side of nostalgia, according to an expert.
The world’s largest chain of specialty ice cream shops is looking to expand into new markets nationally as it gains a foothold in Canada — the plan is for eight stores this year and 11 the year after.