Co-founded in 2019 by Kim Kardashian and Jens Grede, SKIMS is creating the next generation of Women's underwear, loungewear, and shapewear and setting new standards by providing solutions for every body.
e.l.f., challenges the status quo and drives cultural change by showing up in places you might not expect a beauty brand—like Indy 500, the Billie Jean King Cup, the National Women’s Soccer League, the Wonder Women of Wrestling Tournament, and the Professional Women’s Hockey League.