Sephora Canada is set to amplify the unique beauty of Canadians with the introduction of its inaugural Sephora Squad Canada. This new program aims to spotlight the country’s diverse talent by creating a space where emerging creators can thrive.
Applications for the Sephora Squad Canada officially open on March 25. The program will bring together up to 10 passionate beauty lovers from all walks of life, each representing the rich cultural mosaic of Canada. Sephora is seeking creators who reflect the diversity, authenticity, and values of the brand, and who are committed to fostering a sense of community within the beauty space.
“We knew it was time to bring together a Sephora Squad that’s uniquely and proudly Canadian – one that authentically represents the incredible diversity of our country,” said Allison Litzinger, SVP of Marketing at Sephora Canada.
“With our first-ever Sephora Squad Canada, we’re spotlighting rising and diverse creators who embody this spirit, giving them a platform to share their stories, a community that lifts them up, and a space where they feel seen and celebrated. We’re excited to expand and evolve this program here in Canada, helping to grow and shape the beauty creator landscape here in a meaningful and positive way.”
Sephora Squad Canada aims to provide its members with more than just exposure. Selected creators will gain access to exclusive content partnerships, mentorship opportunities, and direct connections with coveted beauty brands, founders, and local events. This initiative underscores Sephora’s commitment to uplifting underrepresented voices in the beauty industry, with a special focus on micro and mid-level creators active on platforms like Instagram, TikTok, and YouTube.
Although experience with beauty content is a must, Sephora Squad is also welcoming creators with diverse interests in lifestyle, fashion, wellness, and other creative fields. The program recognizes that beauty is intertwined with self-expression in all its forms.
To apply, creators must be 18 years or older and reside in Canada. For more information on how to apply, visit sephorasquad.ca and follow @sephoracanada on Instagram for updates.
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