Canada Cyber Week sales rose 7 percent as shoppers focused on deals, BNPL usage doubled, and AI and agentic search influenced more than 20 percent of online orders.
Vividata’s Fall 2025 study shows Canadians blending social discovery, value hunting and online browsing as they prepare for Black Friday and Cyber Monday.
According to the report, across all regions, most Canadians intend to include small businesses in their holiday shopping this year, even when it costs more to do so, and 1 in 4 Canadians plan to increase their small business spending this year compared to last year.
This year, many Canadians participated in Black Friday and Cyber Monday in hopes of finding outstanding discounts. These traditionally American phenomena have spread to Canada in a big way, partly due to efforts by mall landlords and larger retailers....