New shopping data from Salesforce for Cyber Monday and Cyber Week (Nov 25-Dec 1) indicated a marked major shift this year: AI and agentic search influenced more than 20% of all Canadian online orders during Cyber Week.
Cyber Monday Canada Findings (Dec 1 only)
- Canada online sales grew 3% YoY to $668M USD, while online order volumes rose 1%.
- Buy Now, Pay Later (BNPL) usage doubled, rising to 4.2% from 2.1% last year
- Mobile wallet payments increased to 17%, up from 16% last year
- Mobile traffic share dipped slightly to 72% (down from 73% last year)
- Mobile order share increased to 59%, up from 57% last year
- Social traffic share decreased slightly to 12%, down from 13% last year.
Cyber Week Canada Findings (Nov 25-Dec 1)
- Canada online sales grew 7% YoY, with orders increasing 4%.
- AI and agents influenced 21% of all Canadian online orders.
- Average Selling Price fell 2%.
- Buy Now, Pay Later (BNPL) usage doubled to 5%, up from 2.5% last year
- Mobile wallet payments increased to 18%, up from 16% last year.
- Mobile traffic share decreased to 73%, down from 76% last year
- Mobile order share climbed to 63%, up from 60% last year
- Social traffic share held steady at 12%, down slightly from 13% last year
Caila Schwartz, Director of Consumer Insights and Strategy, Retail & Consumer Goods at Salesforce, said: “With online sales jumping 7% and order volumes growing 4%, Canadian consumers displayed exceptional strength this Cyber Week. More significantly, the 2% decrease in Average Selling Price confirms that these consumers were masters of the deal, successfully stretching their dollar farther than nearly any other market.”
“The 2025 Cyber Week was the inflection point where AI agents became crucial revenue drivers in Canada. Agentic search traffic quadrupled over the weekend compared to last year, proving consumers are actively using AI for smarter purchasing. Ultimately, this AI and agent influence translated into immense commercial power, accounting for over 20% of all sales for the entire Cyber Week.”
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