With Canadian holiday spending expected to fall 14%, retail expert Alex Hennick discusses Black Friday trends, consumer price sensitivity and inventory management challenges heading into 2027.
Visualping’s 2025 analysis of 2,500+ products reveals misleading Black Friday discounts at Canadian retailers, with some items costing 37% more than their earlier seasonal lows.
Nearly half of Halloween shoppers began purchasing in September or earlier, while 81 per cent of Canadians plan to start holiday shopping before Black Friday, prompting calls for retailers to rethink advertising schedules.
Canadian shoppers are spending more heading into Holiday 2026, but Salesforce says price sensitivity, promotions, shipping costs and hybrid shopping will shape the season.
Canada Cyber Week sales rose 7 percent as shoppers focused on deals, BNPL usage doubled, and AI and agentic search influenced more than 20 percent of online orders.
Vividata’s Fall 2025 study shows Canadians blending social discovery, value hunting and online browsing as they prepare for Black Friday and Cyber Monday.
According to the report, across all regions, most Canadians intend to include small businesses in their holiday shopping this year, even when it costs more to do so, and 1 in 4 Canadians plan to increase their small business spending this year compared to last year.Â
This year, many Canadians participated in Black Friday and Cyber Monday in hopes of finding outstanding discounts. These traditionally American phenomena have spread to Canada in a big way, partly due to efforts by mall landlords and larger retailers....