Key findings include a significant portion of consumers planning to buy less, changes in dietary habits due to rising prices, and a growing divide in sustainable consumption behaviour between older and younger generations.
It's a concerning trend for brands and retailers as efforts to create brand awareness could be nullified as consumers attempt to make ends meet amid inflation.
The dynamic partnership will establish a first-of-its-kind EY wavespace x Shopify Centres, and will reimagine the future of e-comm while unlocking new markets for retailers.
The pandemic changed retail and logistical nightmares were among challenges requiring retailers to plan better or face even more hurdles heading into December.