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EY Canada

Why Easter and other seasonal retail items hit shelves months early now: EY Canada

“At the end of the day, they usually plan these calendars in retail months in advance."

Using retail media networks to drive brand awareness and sales: EY

Retail media networks remain significantly undervalued by brands and advertisers, despite the growing potential for retailers to generate high-margin revenue from their customer data.

Retailers must prioritize knowing their customers to stay competitive: EY Canada

Known customers are 61% more likely to make repeat purchases, says EY.

Canadian consumers driving major shift toward private labels: EY Canada

While private label has long held sway in categories like fresh food, it’s now expanding into new territory.

Canadians Shift Lifestyle and Spending Habits Amid Inflation and Climate Concerns [Study/Interview]

Key findings include a significant portion of consumers planning to buy less, changes in dietary habits due to rising prices, and a growing divide in sustainable consumption behaviour between older and younger generations.

Half of Canadian Consumers Turning away From Brands in Search of Affordability: Study

It's a concerning trend for brands and retailers as efforts to create brand awareness could be nullified as consumers attempt to make ends meet amid inflation.

EY Partners with Canada’s Shopify to Help Retailers Scale E-Commerce Businesses [Interview]

The dynamic partnership will establish a first-of-its-kind EY wavespace x Shopify Centres, and will reimagine the future of e-comm while unlocking new markets for retailers.

Retailers in Canada Require Integrated Business Plans Following Threats such as Supply Chain Disruptions [Report/Interview]

The pandemic changed retail and logistical nightmares were among challenges requiring retailers to plan better or face even more hurdles heading into December.

Consumers in Canada Changing Spending Patterns Due to Inflation: Study/Interview

Concerning news for retailers as consumers pull back and look to save money for the future rather than spend now.

Consumers in Canada Increasingly Embracing Sustainability as Pandemic Continues: Study

Consumer sentiments around sustainable practices have heightened over the past 18 months, but so, too, has the need for cost-savings.
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