Primaris REIT is opening the nearly $1-million Atlas Mini-Golf attraction at Méga Parc in Quebec City. New interviews reveal the landlord's entertainment strategy, projected operating revenue, growing events business and plans for further investment in 2028.
Primaris REIT has increased long-term leasing commitments for former Hudson's Bay stores to 728,000 square feet. Its Q3 2026 results outline projected rental income, redevelopment spending, and the company's acquisition and disposition strategy across Canadian shopping centres.
Entertainment operators are taking larger positions in Canadian shopping centres as landlords redevelop former department stores and add attractions designed to extend visits. JLL is tracking a 16.5-million-square-foot North American pipeline as concepts including Playdium, Activate, Splitsville and Forever Young expand.
Sephora's Canadian expansion, AI reshaping shopping, and retail bifurcation highlight evolving strategies amid market pressure and consumer shifts in 2026.