Gradient Experience

Cannes Lions Activated: 14 brand experiences ranked by Gradient’s I.M.P.A.C.T. methodology

Mario Toneguzzi -
The strongest experiences did not just surround guests with branding. They turned the brand’s product, platform, or point of view into something people could actively experience.

Experiential insights from Gradient’s Beauty IMPACT Report

Mario Toneguzzi -
86 per cent of survey respondents said their experiential budgets increased, with 40 per cent reporting significant growth and 46 per cent reporting slight growth.
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