Retailers ramp up Halloween offerings this year with pop-up shops, adult-focused products, and seasonal décor, while balancing early Christmas displays. Jeff Doucette of Field Agent Canada shares insights on Halloween shopping trends and survey findings.
Canadians face rising costs for Halloween candy, with shrinkflation reducing sizes while prices hold steady. Discover the real cost of treats this season.
Field Agent's Jeff Doucette raises concerns about the declining excitement surrounding the holiday in Canada, suggesting some strategies for retailers to make it more impactful.
Popular treats come in smaller portions, exacerbated by the rising cost of production due to factors like soaring cocoa prices and labor disputes. Despite these challenges, many Canadians are expected to increase their overall Halloween spending, with a focus on costumes, says Sylvain Charlebois.
The retailer highlights the growing fascination with giant Halloween decorations, with a focus on nostalgia-driven choices and personalized, creative expressions, while also launching an immersive online shopping experience to cater to consumer demand.