Icebreaker

Icebreaker Strategizes Canadian Growth with New Initiatives and Enhanced E-commerce [Interview]

Shelby Hautala -
The New Zealand based brand focusing on Merino wool outdoor clothing plans to grow its market share in Canada while improving sustainability initiatives.

Icebreaker Merino Wool Continues ‘TouchLab’ Retail Expansion in Canada 

Mario Toneguzzi -
The New Zealand-based company has opened its 10th location and re-opened three newly renovated stores, with plans for more as it continues to gain market share.

Icebreaker Announces Fall 2017 Canadian Expansion [Photos]

Mario Toneguzzi -
The New Zealand-based retailer will open its 10th 'TouchLab' this fall with a new look, with plans to open 1-2 Canadian locations per year.

Icebreaker Plans Continued Canadian Expansion, Confirms 2 New Locations

Craig Patterson -
The world’s largest merino outdoor apparel company continues to see success with its Canadian operations, setting out a three-year store growth plan.

Icebreaker GM Discusses Canadian Store Expansion

Craig Patterson -
The world's largest merino outdoor apparel company plans to open stores Canada-wide.
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