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Kantar

Kantar: Brands Risk Missing Canada’s High-Value Seniors

Canadians in their "third age" (60–80) aren't retreating from life, they're travelling, dining out, adopting new tech, and spending.

Value Retailers Power Growth in Kantar Canada Rankings

Kantar BrandZ finds Canada’s Top 40 up 10% to US$211.8B as value banners like Dollarama, Maxi and No Frills surge, with retail a standout across 2025.

More than 80% of Canadians have permanently changed how they shop, says Kantar report

Kantar says economic pressures, global tensions, and personal values are reshaping consumer behaviour.
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