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Knix

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Celebrity Nicole Scherzinger links up with Knix for “Better Than Ever” campaign

Mario Toneguzzi -
Founded by Joanna Griffiths in 2013, Knix is an industry leader in redefining intimates through innovation, inclusivity, and a commitment to breaking boundaries.
News

Knix Opens First U.S. Store in SoHo, Marking Expansion

Craig Patterson -
Knix launches first U.S. store in New York’s SoHo with Kristen Bell campaign, bringing Canadian brand’s retail strategy south of the border.
News

Knix Reopens CF Rideau Centre Store in Ottawa

Craig Patterson -
Knix reopens its Ottawa store at CF Rideau Centre with a new self-service retail format and elevated store design reflecting its evolving retail strategy.
News

Knix Reimagines Queen Street Flagship as Expansion Accelerates

Craig Patterson -
Knix has reimagined its Queen Street West flagship store in Toronto with a new layout and expanded product offerings, while planning five new store openings across Canada in 2025.
News

Knix Expands Retail Footprint with Holt Renfrew Partnership

Craig Patterson -
Knix launches in six Holt Renfrew stores with curated pop-ups and premium assortments, marking a major Canadian retail expansion.
News

Knix partners with four iconic female founders

Mario Toneguzzi -
Founded by Joanna Griffiths in 2013, Knix is an industry leader in redefining intimates through innovation, inclusivity, and a commitment to breaking boundaries.
Quick Reads

Knix opens pop-up at Yorkdale in Toronto

Craig Patterson -
Knix opens a new pop-up store at the Yorkdale Shopping Centre in Toronto, expanding its retail footprint across North America with future growth planned.
News

Anatomy of a Leader: Joanna Griffiths, Founder and President of Knix

Mario Toneguzzi -
Griffiths discusses her upbringing and passion for for music, becoming an entrepreneur and selling her company, and how being authentic plays into leadership.
News

Knix Growing Business with New Stores and Wholesale Expansion at Sporting Life [Joanna Griffiths Interview]

Mario Toneguzzi -
The women's undergarment brand is opening new stores with a focus on malls, while looking to further outlet and wholesale expansion in partner retailers.
News

Knix to Open 6 New Stores in Canada Amidst Rapid Expansion; Continues to Revolutionize Intimate Apparel [Interview]

Mario Toneguzzi -
Underwear and apparel brand Knix is set to open six new stores in Canada in the next six weeks as part of its aggressive expansion strategy. Founder Joanna Griffiths aims to continue growing the brand's physical presence in Canada, with a focus on offering innovative and diverse products that resonate with customers.
News

Canadian Women’s Undergarment Brand Knix Expanding Further with Stores and Significant Growth [Founder Interview]

Mario Toneguzzi -
Joanna Griffiths discusses the expansion of her brand which includes product innovation and physical stores as well as robust e-commerce.
News

Canadian Intimate Apparel Brand Knix Accelerating Retail Expansion Plans After Funding Announcement

Mario Toneguzzi -
The direct-to-consumer brand will open about 20 stores over the next 18-24 months as market share grows.
News

New Strategies for Intimates Brand ‘Knix’ Drive Strong Sales

Megan Harman -
The company’s Virtual Fittings program and online warehouse sale have helped the company weather the pandemic.
News

Brief: Canadian Retailers Step Up to Support PPE Supply

Jessica Finch -
Several companies in Canada are supporting the supply of personal protective equipment (PPE) at a critical time when health and other front-line workers are at risk of infection.
News

Digitally-Native Canadian Intimates Brand ‘Knix’ Opens 1st Physical Stores [Photos]

Megan Harman -
The inclusive brand’s expanded direct-to-consumer strategy is a result of consumer requests for a tangible retail experience.
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