Knix, a leading Canadian intimates and activewear brand, has launched a new pop-up store at the Yorkdale Shopping Centre in Toronto. It’s the brand’s fifteenth store in North America. Knix’s ambitious retail growth strategy includes plans to open over 20 new locations across Canada and the U.S. within three years.
“Community has remained at the heart of Knix since day one,” said Joanna Griffiths, Founder and President of Knix. “This location is one of the many ways we’re continuing to serve our customers, who may have never shopped with us in person before, in our hometown of Toronto.”
Knix Yorkdale: Inclusive and Immersive Store Design
The new Knix pop-up spans 1,800 square feet, offering a fresh and welcoming design. The layout is thoughtfully arranged to make shopping easy. Dedicated sections for bras, underwear, and activewear are in place, with a special area for the teen line, Kt by Knix. True to Knix’s values, the store features mannequins in diverse sizes and skin tones, reflecting inclusivity. A focus on exceptional customer service ensures that shoppers receive personalized fittings.
Yorkdale is one of Canada’s most productive shopping centres in terms of sales per square foot. As a premium retail destination, it houses a diverse range retailers, including luxury. This strategic placement will provide Knix with high visibility and exposure to a discerning customer base. Yorkdale’s foot traffic offers a strong opportunity for the brand to connect with both loyal customers and new shoppers.
Knix Yorkdale Opening Perfect Timing for the Holiday Season
The timing of the store opening aligns with the busy holiday shopping season. Knix’s newly appointed Chief Marketing Officer, Nicole Tapscott, emphasized the importance of this launch. “We’ve made sure to highlight Toronto’s fan-favourites ahead of the gifting season, ensuring our customers can spot their go-to Knix products with ease,” said Tapscott.
The holiday collection features cozy modal lounge sets, sleepwear, lace lingerie, and best-selling bras and leakproof underwear. The collection includes rich tones and festive prints, perfect for gifting. Actress Gabrielle Union, Knix’s Brand Ambassador, will be featured in the holiday campaign. Select items are already available both in-store and online. Knix also recently introduced customizable shapewear, allowing up to eight adjustments for a perfect fit, making it ideal for the holiday season.
Knix: Pioneering the Future of Intimates
Founded in 2013 by Joanna Griffiths, Knix quickly became a disruptor in the intimates market. The brand launched its Leakproof Underwear in its first year, addressing a need for functional and comfortable products. In 2015, Knix introduced its first wireless bra, which became an instant hit. In 2016, the brand broke barriers by using real women of all sizes and backgrounds in its marketing.
The introduction of Kt by Knix in 2017 brought period-proof underwear to teens and tweens. Knix’s commitment to diversity and inclusion continued in 2019 with a campaign featuring women aged 50 to 81. The brand’s 2022 Confidence Tour encouraged women to walk the runway in their Knix intimates, promoting body positivity and empowerment.
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