Retail Insider interviewed Edward Leon, President & CEO of Canada’s largest retailer of furniture, mattresses, appliances and electronics. He discussed the company’s remarkable success as well as future plans that include rolling-out smaller concept stores.
The first-of-its kind cutting-edge retail space will be used as a prototype for the chain as it embraces the future of experiential retail. Innovations allow visitors to see a vast assortment product not actually in the store by using augmented reality, video walls and touchscreens.
Canada’s largest furniture and appliance retailer, which also operates banners such as The Brick, discussed how Canada is behind the times and how Leon’s is evaluating its real estate as it launches virtual showrooms.