Lyndon Cormack

Typical expanding its reach and its stretchable towel product

Mario Toneguzzi - September 4, 2026

Typical is now selling through The Knot, Anthropologie, and Nordstrom, while building out corporate gifting and hospitality channels alongside its DTC business.

Canadian startup Typical launches stretchable towels with patent-pending technology

Mario Toneguzzi - February 17, 2026

Integrating two per cent spandex into conventional cotton to improve flexibility and comfort.

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