The Homegrown Grant will provide selected brands with Healthy Planet media value through visibility and promotional programs, with the company saying the initiative is intended to help smaller Canadian businesses reach more consumers.
Recognizing that one in three food bank clients in Canada is a child, Healthy Planet said it is taking meaningful action by donating nutritious, minimally processed food to help support the health and well-being of children in need.
The four-day event builds on Healthy Planet’s earlier campaign, #HealthyCanadianSwap, launched in response to U.S. tariffs and growing economic pressure.