As Canada’s largest online health store, Healthy Planet is at the forefront of the rapidly evolving health and wellness sector, offering one of the country’s largest selections of health foods, organic produce, vitamins, supplements, and natural beauty products.
The retailer currently operates 42 locations across Ontario, with its 43rd store set to open in Etobicoke North in February.
Simply put, Healthy Planet is redefining how Canadians access healthier lifestyles, both in store and online, while making it easier for customers to shop Canadian-made products and support local producers.
From its humble beginnings as a small kiosk, Healthy Planet has grown into a leading wellness retailer by focusing on affordability, accessibility, and community connection. As demand rises for cost-conscious, locally sourced options, the brand is accelerating its expansion. Several new store openings are planned in high-growth areas across the GTA and beyond in the coming months, alongside continued investment in its e-commerce platform.
“At Healthy Planet, our focus is not just on growth for growth’s sake, but on creating meaningful connections with the communities we serve,” said Muhammad Mohamedy, General Manager of Healthy Planet. “As we look toward 2026, we’re committed to making health and wellness more accessible than ever before through new store openings, enhanced digital tools, and innovative offerings like Healthy Planet Kitchens. Supporting Canadian brands and producers is a key part of that mission, alongside helping every customer live their healthiest life, affordably and sustainably.”
Looking ahead, Healthy Planet is shaping initiatives to meet emerging consumer needs:
- Affordability and Accessibility: As food prices rise, Healthy Planet continues to balance premium health products with competitive pricing;
- Shop Canadian and Hyperlocal Products: A growing focus on Canadian-made, farm-to-retail offerings that support local farmers and producers while meeting demand for sustainability and freshness;
- Personalized Health Solutions: An increased emphasis on holistic, individualized wellness experiences;
- Convenience Meets Nutrition: Healthy Planet Kitchens delivers ready-made, nutrient-dense meals designed for busy lifestyles.
E-commerce Growth: Ongoing expansion of Healthy Planet’s online platform to make wellness more accessible nationwide.
“We view stores and e-commerce as complementary, not competing channels. Physical stores continue to make sense in markets where we see strong community demand for health and wellness, high engagement with our loyalty program, and opportunities to deliver education and service that can’t be replicated online,” said Mohamedy.
“Within Ontario we still see a lot of underserved communities that would benefit with a new Healthy Planet store. Our expansion decisions are driven by a mix of data-local demographics, existing e-commerce penetration, and customer density-along with qualitative insights into underserved markets.
“In many cases, stores actually accelerate e-commerce adoption by building trust, enabling consultations, and acting as fulfillment or discovery hubs. Retail space availability definitely contributes towards deeper penetration of our stores in crowded or high population density markets.”
Affordability central to company mission
Mohamedy said affordability is central to its mission, especially as consumers feel pressure from rising costs.
“We work closely with suppliers to secure scale efficiencies, prioritize long-term partnerships, and expand our private-label brand-Benefits By Nature and exclusive offerings where we can deliver quality at better value.
At the same time, we focus on disciplined category management and targeted promotions rather than blanket discounting,” he said.
“This allows us to remain competitive on price while protecting margins and continuing to invest in quality, education, and customer experience. We understand consumer trends and our category teams always plan ahead with brands to make sure the seasonal items are always on promotions that fit our shoppers wallet.”
Focus on Canadian-made and hyperlocal products
Healthy Planet, being a Canadian family-owned business, has always had a focus on Canadian-made and hyperlocal products, which is a core part of its differentiation, and it scales this focus through a combination of regional sourcing and operational efficiency.
“We prioritize partnerships with local produce, dairy, and bakery vendors by aligning store locations with their production or distribution hubs, allowing us to support local suppliers while maintaining freshness and consistency,” explained Mohamedy.
“Because all of our stores are currently in Ontario, we also benefit from strong operational efficiencies that enable us to offer a consistent assortment of Canadian-made, organic, and non-GMO packaged food products across the network. Categories like dairy, fresh produce, and breads have seen strong adoption across all our markets, driven by our commitment to carrying one of the widest selections in each store and ensuring reliable availability of everyday essentials,” he said.
“As we expand beyond the GTA, this hybrid approach-local where it matters most, supported by a strong national base of Canadian brands-allows us to scale responsibly while keeping assortments relevant to each community.”
Mohamedy said personalization for the brand starts with human interaction.
“Our in-store health experts provide tailored guidance based on individual health goals, dietary needs, and lifestyles – something big-box and purely online players struggle to deliver at scale. Digitally, we’re layering in smarter recommendations, targeted communications, and loyalty-driven insights to personalize the shopping experience across channels,” he said.
“The goal isn’t just to sell products, but to help customers make informed choices that fit their long-term wellness journey. Our digital customer support team helps more than 50k customers with personalised selection and assisted shopping each year.”
Healthy Planet Kitchens an extension of business model
Mohamedy said Healthy Planet Kitchens is an extension of its wellness philosophy-making healthy choices more accessible and convenient.
“It allows us to meet customers beyond traditional retail by offering ready-to-eat, better-for-you options that align with how people actually live today,” he added.
“Strategically, it drives incremental traffic, increases visit frequency, and strengthens brand loyalty while opening up new revenue streams. Over time, we see it playing a larger role in community engagement and reinforcing Healthy Planet as a holistic health and lifestyle brand.”
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