Healthy Planet, Canada’s largest health and wellness e-commerce website and wellness retail store chain, is launching its Good Food Drive, a national back-to-school campaign running from August 1 to September 30, aimed at tackling childhood food insecurity head-on.
Recognizing that one in three food bank clients in Canada is a child, Healthy Planet said it is taking meaningful action by donating nutritious, minimally processed food to help support the health and well-being of children in need.
The Good Food Drive will donate 300,000 non-GMO, kid-friendly ingredients through local food banks in Toronto, Calgary, and Vancouver to help families prepare healthy meals at home.
“This back-to-school season, we’re asking Canadians to help us stock food banks with real food that supports real health,” said Muhammad Mohamedy, General Manager of Healthy Planet.
“We believe no child should have to rely on ultra-processed, low-nutrient food just because it’s all that’s available. The Good Food Drive is our way of giving families in need the same high-quality food we’d give our own children. It’s simple—when you shop with us, you’re helping feed your community.
“The call to action is clear: shop smart, give back. Every participating product purchased triggers a meaningful donation, transforming everyday grocery trips into opportunities to do good. Our core intent is to raise community awareness towards the right food selection even when we think about food donations.”
For every participating product purchased, identified by a special apple icon, Healthy Planet said it will donate one dollar worth of nutritious staples to local food banks, contributing up to $50,000 in product value during the nine-week Good Food Drive.
How it works:
- In-store: All participating SKUs—every item in the Benefits by Nature brand, plus any items from partners such as Once Upon a Farm, KIND, and Vita Coco—will feature the apple icon on their shelf tags.
- Online: A dedicated Good Food Drive shop will showcase the full list of eligible brands, and each qualifying item will feature the apple logo on its product page.
“Access to wholesome food is critical for a child’s growth,” said Neil Hetherington, CEO of Daily Bread Food Bank. “Healthy Planet’s product donations help parents turn pantry staples into balanced meals.”
The company said the campaign highlights the growing concern over not just food insecurity, but nutrition insecurity—a situation where many families rely on food banks that lack healthy options. Over 50 per cent of calories consumed by Canadian children come from ultra-processed foods, contributing to poor dietary health. By focusing on non-GMO, minimally processed staples, Healthy Planet is ensuring donations support not only calories but also childhood development and long-term well-being, it said.
Healthy Planet has 40 locations in Ontario.
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